Privacy Policy
Last Updated: July 2026
Lead Legends ("we", "our", "us") is committed to protecting your privacy and handling your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
This Privacy Policy explains how we collect, use, disclose and protect your personal information when you use the Smart Tradie System, visit our website, or engage with our services.
1. Who We Are
Lead Legends
Trading as Smart Tradie System
Website: https://leadlegends.com.au
Email: info@leadlegends.com.au
2. Information We Collect
We may collect personal and business information including:
Personal Information
- Name
- Phone number
- Email address
- Business name
- Postal address
- Billing information
- Payment details (processed securely through third-party payment providers)
Business Information
- ABN
- Business services
- Service areas
- Website details
- Domain information
- Google Business Profile information
- Social media account details
- Marketing preferences
Technical Information
When you visit our website, we may automatically collect:
- IP address
- Browser type
- Device information
- Operating system
- Pages visited
- Time spent on pages
- Referral website
- Cookies and analytics data
3. How We Collect Information
We collect information when you:
- Submit a contact form
- Request a quote
- Book a meeting
- Purchase a service
- Subscribe to our services
- Contact us by phone, SMS or email
- Use our website
- Use our chat widget
- Interact with our AI assistant or automation tools
- Connect third-party accounts to our platform
4. Why We Collect Your Information
We use your information to:
- Deliver our services
- Build and maintain your website
- Set up CRM systems
- Configure automations
- Provide customer support
- Process payments
- Communicate with you
- Improve our services
- Send service updates
- Respond to enquiries
- Provide marketing (where you have consented)
- Meet our legal obligations
5. SMS, Email and Phone Communications
By providing your contact details, you consent to receiving communications relating to your account and services, including:
- Appointment reminders
- Project updates
- Service notifications
- Billing notices
- Technical support
- Marketing communications (where permitted)
You may opt out of marketing communications at any time using the unsubscribe link or by contacting us directly. Service-related communications may still be sent where necessary.
6. AI and Automation Services
Some Smart Tradie System features use artificial intelligence and automation to assist with customer communication, enquiry management and business workflows.
Information processed through these features may include customer enquiries, messages, booking information and other data required to provide the service.
We take reasonable steps to ensure that information processed through these services is handled securely.
7. Cookies and Analytics
Our website may use cookies and similar technologies to:
- Improve website performance
- Remember user preferences
- Analyse website traffic
- Measure marketing performance
- Enhance the user experience
You can disable cookies through your browser settings, although some website functionality may be affected.
8. Third-Party Service Providers
To provide our services, we may share information with trusted third-party providers, including:
- Website hosting providers
- CRM providers
- Payment processors
- SMS and phone providers
- Email service providers
- Cloud storage providers
- Analytics providers
- AI service providers
- Domain registrars
- Advertising platforms
These providers only receive the information reasonably necessary to perform their services on our behalf.
9. Payment Information
Payments are processed through secure third-party payment providers.
Lead Legends does not store full credit or debit card details on its own systems.
10. Data Security
We take reasonable technical and organisational measures to protect your information against:
- Unauthorised access
- Loss
- Misuse
- Disclosure
- Alteration
- Destruction
While we strive to protect your information, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.
11. Overseas Disclosure
Some of our service providers may store or process information outside Australia.
Where this occurs, we take reasonable steps to ensure that appropriate safeguards are in place to protect your personal information.
12. Data Retention
We retain personal information only for as long as reasonably necessary to:
- Provide our services
- Comply with legal obligations
- Resolve disputes
- Enforce our agreements
When information is no longer required, we take reasonable steps to securely destroy or de-identify it.
13. Access and Correction
You may request access to the personal information we hold about you.
You may also request corrections if any information is inaccurate, incomplete or out of date.
To make a request, please contact us using the details below.
14. Marketing Preferences
You may unsubscribe from promotional emails at any time by:
- Clicking the unsubscribe link in our emails
- Contacting us directly
Please note that essential account and service communications may still be sent.
15. Children's Privacy
Our services are intended for business owners and individuals aged 18 years or older.
We do not knowingly collect personal information from children.
16. Third-Party Websites
Our website may contain links to external websites.
We are not responsible for the privacy practices or content of third-party websites.
We encourage you to review their privacy policies before providing personal information.
17. Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
The latest version will always be available on our website, and the "Last Updated" date will be revised accordingly.
18. Contact Us
If you have any questions about this Privacy Policy, wish to access or correct your personal information, or have a privacy concern, please contact us:
Lead Legends – Smart Tradie System
Website: https://leadlegends.com.au
Email: info@leadlegends.com.au
By using the Smart Tradie System or engaging our services, you acknowledge that you have read and understood this Privacy Policy.